Your direct messaging just got a major upgrade.
We are combining the RAD Dialer with done-for-you direct messaging, and putting our full focus on Instagram, the platform that has far outperformed the rest.
Here is the picture.
There are local businesses all over your towns who should already know your name. Starting now, we go introduce you.
We open a real conversation with each one on Instagram, we work that conversation for you, and when a business is ready we book the appointment straight onto your calendar.
Every business we talk to also lands on your RAD Dialer, warm and ready, for any you would like to reach by phone yourself.
That is a genuine one-two punch. The message lands first, so every follow up is warm from the start. You are simply circling back on a note they have already seen, never cold calling a stranger.
What changed?
Of everywhere we have messaged, Instagram has come out on top by a wide margin. So we've decided to concentrate everything, including the real prospect data we now invest in, on the one platform that is working.
Here is what that gets you.
- We are investing in real local business dataInstead of messaging whoever happened to follow your account, your outreach now goes to real local businesses in your own towns, chosen because they actually fit your market.
- We start and work the conversations for you, and book appointments to your calendarReal messages to real local businesses, worked by us, aimed at real booked time on your calendar.
- Your RAD Dialer, wired straight into InstagramEvery business we message lands on your dialer, ideally with your name already familiar to them, ready the moment you want to reach them.
Real local data, real conversations, booked time on your calendar, and a warm list on your dialer. That is the upgrade.
Why LinkedIn and Facebook are retired for now. We ran direct messaging on both, and both gave us diminishing returns. Splitting our effort three ways only watered down all three, so we shelved them for now and Instagram gets our full attention.
A closer look at the list we are building for you
Your list comes from a maintained local business data pipeline, built from two sources:
- Advertiser spend dataBusinesses already putting real money into local advertising. They have a budget, a marketing habit, and a reason to talk to you.
- Local business listing dataVerified operating businesses with an address, a category and a phone number.
Both are geo-scoped to your own towns and screened to genuine local businesses before a single name reaches your list. That data is a real monthly investment, and we carry it, because a list of real local businesses in your market is worth far more than a follower list ever was.
You stay in control of who we talk to. Send us your current advertiser list and name anyone else you want left out. Your advertisers, your relationships, anyone you would rather approach yourself. They are excluded before we start.
This is a curated local list, not a mass blast. We would rather work a few hundred of the right local businesses in your towns than spray thousands of names that go nowhere.
Business account or personal account
This one is yours. It is simply about which account your messages come from and how they read on the other end.
Already connected with us? Then you are set here. Choose the business account option in the form below, and you can skip the switch steps that follow.
A business account
- Keeps your personal Instagram personal
- The message comes from the publication, which is what a local business owner expects to see
- Gives you follower and engagement data a personal profile does not
- Switching your account to a business account is free, takes about two minutes, and you keep every follower and every post
Your personal account
- The message comes from you personally, which some publishers prefer
- Often reads warmer, because people in town know your face
- Works well if your personal profile already looks like a publisher's profile
Either way, we write in your voice. The message reads like you sent it, because as far as the recipient is concerned, you did.
How to switch to a business account
- Open your Instagram profile and tap the menu.The three lines in the top right corner, then Settings and privacy.
- Find Account type and tools.Scroll to the bottom of the settings list. On some versions it reads Account, then Switch account type.
- Choose Switch to professional account, then Business.If it offers Creator or Business, pick Business. Creator is built for influencers and gives you fewer of the tools we use.
- Pick a category and skip the rest.Marketing Agency, Advertising/Marketing, or Media all work well. You can skip connecting a Facebook page and you can skip adding contact details.
- Tell us it is done.Note it in the form below or just reply to the email. Then we'll connect it on our end.
What this does for you
- Respectful by designAnyone who does not reply hears from us at most twice, then we stop. A curated local list, worked steadily, never a mass blast.
- Almost none of your timeWe build the list, run the conversations, and handle the follow up. You show up for the booked appointments.
- You are always in controlPause it, narrow it, or stop it any day, for any reason. Your advertisers and anyone you name are excluded before we start.
A realistic word on appointments
This is a steady build, not an overnight flood. The early weeks are about opening real conversations, and booked appointments grow from there as those conversations mature. Worked consistently, it becomes a nice supplemental source of appointments on your calendar.
You can see it working any time
Your Publisher's Playbook has a weekly update for this. A quick visual of what moved this week, and a short summary underneath, refreshed every week. It is there whenever you want to look, and you never have to ask anybody how it is going.
If somebody asks to be left alone. Sometimes a business owner writes back "who is this" or "take me off." That is a normal part of local outreach and it is already handled. They get one short, courteous reply, that business is stopped right there, and it never becomes something you have to manage.
We have already written everything
The whole sequence is written for you, in your voice, so this is not one more thing on your plate. Here is exactly what goes out under your name. Nothing hidden.
The two messages everyone gets
If someone never replies, these two are all they ever receive.
Been chatting with my clients about this lately, so I'd love your take... Is your bigger obstacle right now getting more people in the door, or getting the right people in the door?
If they reply, the conversation continues
Each of these only sends after the business owner writes back.
How we answer the most common replies
The only thing filled in for each account is your booking link. If any word here is not how you would say it, tell us and we will change it. Nothing goes out that you have not seen.
Ready? Here is the last step.
Click below to open your quick setup form. It takes about two minutes. You will confirm your towns and your account, and send over your advertiser list if you have it handy. That is it.
Nothing sends until your list is built and your exclusions are confirmed.